Sandra J. Sucher

Matthew Preble

Al principio, Susan Kim no estaba segura de haber oído bien a su nuevo mánager.

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In this fictional case study, a&#160;summer intern isn&#8217;t sure how to respond to a request that she misrepresent herself. One of her primary duties is to assist with market research by calling direct competitors and asking for&#160;information on products, services offered, customers, sales, and other data. Her manager wants her to only identify herself to these contacts as a MBA student. While it&#8217;s not a direct lie, she is uncomfortable with the omission. She needs the internship and the money but she also doesn&#8217;t want to start her career in this industry by deceiving people. Should she push back on her manager? Or perhaps ask for another project?

Case Study: Follow Dubious Orders or Speak Up?

En este estudio de caso ficticio, una becaria de verano no está segura de cómo responder a la petición de que tergiverse sus valores. Una de sus tareas principales es colaborar en la investigación de mercado llamando a competidores directos y solicitando información sobre productos, servicios ofrecidos, clientes, ventas y otros datos. Su jefe quiere que sólo se identifique ante estos contactos como estudiante de MBA. Aunque no es una mentira directa, ella se siente incómoda con la omisión. Necesita las prácticas y el dinero, pero tampoco quiere empezar su carrera en esta industria engañando a la gente. ¿Debería presionar a su jefe? ¿O tal vez pedir otro proyecto?

Estudio de caso: &iquest;Seguir &oacute;rdenes dudosas o alzar la voz?

In this fictional case study, a summer intern isn’t sure how to respond to a request that she misrepresent herself. One of her primary duties is to assist with market research by calling direct competitors and asking for information on products, services offered, customers, sales, and other data. Her manager wants her to only identify herself to these contacts as a MBA student. While it’s not a direct lie, she is uncomfortable with the omission. She needs the internship and the money but she also doesn’t want to start her career in this industry by deceiving people. Should she push back on her manager? Or perhaps ask for another project?

Estudio de caso: ¿Seguir órdenes dudosas o alzar la voz?

Resumen.

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